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Help Creators Become Middle Class Citizen

Shinyoung Park
5 min readApr 2, 2022

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How We Empower Underdogs at Spoon Radio

$ money earned/month by creator (Black: current, Pink: possibility)
  • Middle class creator means creators being able to live off of creating content online without doing other things to make a living

Why we help creator middle class at Spoon Radio

Spoon Radio was born 6 years ago in South Korea when a small team of 6 people tried hundreds of different things. When it took off, they released digital currency stores where listeners can reward streamers by sending hearts 😍, claps 👏, even spaceships 🚀 to reach $90M/year in revenue. It was never easy, and we still figure things out everyday to make customers happy.

How Can We Increase the Creator Middle Class Population?

The aggregators such as Youtube, Facebook, Instagram and TikTok are controlling what people can view. It’s impacting the world view of each digital citizen. Just to give you a simple example, I only see puppy photos on instagram. Kitties don’t exist in my internet world. Is Information discrepancy disappearing? Yes, in someway as long as you know what to search for. The attention discrepancy is massive when we passively consume digital content. You don’t know what you don’t know.

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Shinyoung Park
Shinyoung Park

Written by Shinyoung Park

Startup advisor via 500 Global and Techstars, one of the most influential women by FastCompany https://www.linkedin.com/in/shinyoungp/

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